The number of charities reporting success with online fundraising has doubled over the past seven years. According to a 2007 Philanthropic Giving Index survey, 13% of charities receive at least half their donations online proving that success is possible.

And yet, half of all charities surveyed receive less than 5% of their donations online. For many non-profits, there is clearly room for improvement.

The internet has evolved dramatically over recent years with new developments emerging all the time. Charity portals (such as Chip In, Six Degrees), group fundraising, charity malls, social media (Face Book, Twitter), and new forms of advertising provide fresh opportunities for donor recruitment.

But the internet can do more than recruit new donors. It can also be used to improve and develop your relationship with existing donors.

Neil Sloggie can help with your organisation's online fundraising strategy. In some cases, organisations are breaking into new countries with a solely online presence, and with promising results.

With at least 452 million English speaking internet users (more if you include those who speak English as a secondary language) the internet deserves your serious attention.